To innovate is to dare. A playful and eccentric idea in which the eating experience is transformed into “food design”.


FOOD LIVING the food becomes design!

WHAT: The project concept consisted of representing the creative potential of food through design. In it, contemporary home spaces were re-interpreted by the creation of various themed settings in which food-design inspired objects were inserted, each presented as a one of a kind creation that could also lend itself to industrial production. In short, the exhibit is a Food Gallery, which uses the language of design to transmit the magic of food in the every-day, and which invents original pairings, dares, surprises and, perhaps, even opens new roads towards “living design”. 

CLIENT: Lombardy Region

LOCATION: Mazzotta Foundation, Milano