The project was divided into a series of complementary information actions that have ensured the continued high visibility of the Lugana CDO wines under the protection of the consortium, not only in the short but also and particularly in the long timeframes.
WHAT: the preparation of informative materials with particular attention given to the graphics in order to confer Lugana CDO wines an image of elegance and refinement that is in line with the quality of these wines. The creation of a new visual image that is in line with the characteristics of the product was the setting-off point. The materials prepared included an official quality catalogue, a quadrilingual guide (Italian, English, French and German) aimed at foreign vendors, and website restyling.
IN BRIEF: photo shoot, graphic design
WHAT: promotion of Lugana CDO wines via the organization of various types of events geared towards different targets. Educational leaflets with contributions from representatives from the most prestigious newspapers of the sector, both Italian and foreign. The Lugana, armonie senza tempo (Lugana, Timeless Harmonies) event, which consisted of wine tastings open to the public and which amassed over 1,300 visitors during its third edition in 2013. Every event was backed by hard work at the press office that ensured their wide visibility and effective media coverage.
IN BRIEF: organization of events, set-up design, PR and publicity