The first national event with water as its protagonist.
WHAT: the event played host to the best national bottled waters leading the visitors in a discovery of how truly surprising the “taste” of water can be. Its innovative set-up was a product of a synergy between Italian style and water-inspired artwork. An efficient format meant that this event could be included in the biggest Italian festivals dedicated to food & beverages, transforming it into a true road show. Every set-up was enlivened with events dedicated to the world of water, such as water tasting seminars, charity auctions and fashion shows.
CLIENTS: Acqua Panna, San Pellegrino, Fonte Vallechiara, Levissima, Gaudianello, Santa Croce, San Benedetto, Plose, Ferrarelle, Lete, Lauretana, San Bernardo, …
LOCATION: Cibus (Parma), Sana (Bologna), Pianeta Birra (Rimini), Salone del Vino (Turin)
PARTNERS: Unicredit Banca, Nespresso, Kartell, Minotti Cucine, Valcucine, Loewe, Abet Group
IN BRIEF: conceptualization and event planning, set-up design, PR and publicity, graphic design