Art competition for 5th year elementary school students of the Lombardy and Piedmont regions
WHAT: The children from the participating classes, under the guidance of their teachers, were given the opportunity to discover an important quality product of their home territory by the distribution of an informational kit. They then talked about their relationship with Gorgonzola using different expression mediums: comics, research, tales, series of photographs, games, graphic or illustrated charts, and recipe books. The winners were proclaimed at an “official” awards ceremony in the presence of a Jury and the representatives of the Consortium, during the Tuttofood World Food Exhibition at the Fiera Milano Exhibition Centre. Each of the 4 winning classes, 2 for each region, was awarded an IWB (Interactive Whiteboard) and a plaque engraved with the names of the winning students.
CLIENT: Consortium for the Protection of Gorgonzola Cheese PDO
NUMERS: a total of 2,412 schools contacted, a total of 154 participating classes, a total of 2,981 students
IN BRIEF: conceptualization and contest planning, graphic design