Two events to promote the Lugana DOC wine in California. The formula of the wine lunch was perfect both to introduce this amazing wine to journalists and wine buyers and to create an intimate and friendly atmosphere.
WHAT: Customized events, targeted at wine experts. The wine lunches were held in 2 exclusive restaurants in San Francisco and Los Angeles. Each event was attended by 25 guests, including importers, wine journalists, bloggers, buyers and distributors, chefs and sommeliers.
The events were composed by two parts: the first one was a informal standing wine tasting, the second was a sitting wine lunch during which clients’ wines have been paired with a special menu.
CLIENT: LUGANA CDO WINE CONSORTIUM
LOCATION: Peninsula Hotel – Los Angeles, 25Lusk – San Francisco
PARTNERS: Deborah Parker Wong (giornalista e redattore per la rivista The Tasting Panel), Ian Blackburn (Wine educator e Wine Ambassador per la Napa Valley)
IN BRIEF: Project concept and idea , PR and press office, event organization and management