TOP MODEL ON THE ROAD

A chinese Talent Show with 60 million followers. 12  models “fighting” for 4  weeks, in a competition all over Italy, to win the opportunity to walk the Milan catwalk.

back
 

TOP MODEL ON THE ROAD

WHAT: The Lake Garda has been chosen as location for the first episode of the famous Chinese Talent Show “Top Model on the Road”. One challenge was a photo shoot situated at the “Vittoriale degli Italiani” in Gardone Riviera,  another one at  a catwalk in the centre of Salò.

CLIENT: Loren Models

LOCATION: Vittoriale (Gardone Riviera), Circolo Vela Bogliaco, Comune di Salò, Comune di Sirmione, …

PARTNER: Consorzio Lago di Garda Lombardia

IN BRIEF: Sponsorship Recruitment & Management, organization, accommodation, PR and press office