A chinese Talent Show with 60 million followers. 12 models “fighting” for 4 weeks, in a competition all over Italy, to win the opportunity to walk the Milan catwalk.
WHAT: The Lake Garda has been chosen as location for the first episode of the famous Chinese Talent Show “Top Model on the Road”. One challenge was a photo shoot situated at the “Vittoriale degli Italiani” in Gardone Riviera, another one at a catwalk in the centre of Salò.
CLIENT: Loren Models
LOCATION: Vittoriale (Gardone Riviera), Circolo Vela Bogliaco, Comune di Salò, Comune di Sirmione, …
PARTNER: Consorzio Lago di Garda Lombardia
IN BRIEF: Sponsorship Recruitment & Management, organization, accommodation, PR and press office